How USMNT, USWNT choose opponents, venues and prices for games

The article discusses the factors that U.S. Soccer considers when selecting opponents, venues, and ticket prices for the U.S. Men's National Team (USMNT) and U.S. Women's National Team (USWNT) games. U.S. Soccer explains that the selection process involves various criteria, including the opponents' ranking, the anticipated fan interest, the stadium's capacity, and the potential revenue. The goal is to create an engaging schedule that balances fan preferences, financial considerations, and the team's development needs. The article acknowledges that fans often criticize the high ticket prices, repetitive host cities, and perceived weak opponents. However, U.S. Soccer maintains that these decisions are made carefully to ensure the long-term sustainability and growth of the national teams. The article provides insight into the complex factors that go into scheduling and pricing for USMNT and USWNT games, highlighting the challenges faced by the governing body in balancing the interests of fans, teams, and the broader financial and strategic objectives.