TAG Heuer's New Smartwatch Ditches Google's Wear OS to Be Apple Friendly

TAG Heuer, the luxury watch brand, has unveiled its latest smartwatch, the Connected Calibre E5, which breaks away from Google's Wear OS. The new smartwatch runs on a custom-built operating system, making it more Apple-friendly. The Connected Calibre E5 is designed to work seamlessly with both Android and iOS devices, but it now holds the coveted "Made-for-Apple" certification, which allows for deeper integration with Apple's ecosystem. This move by TAG Heuer suggests a shift in the smartwatch industry, where traditional luxury brands are seeking to cater to the preferences of Apple users. The new smartwatch retains the premium design and materials that TAG Heuer is known for, while offering features such as activity tracking, heart rate monitoring, and wireless charging. The decision to move away from Wear OS highlights the continued competition and fragmentation in the smartwatch market, as brands seek to differentiate their offerings and appeal to specific consumer preferences.