How Claudia Sheinbaum Became Mexico’s Most Popular Streamer

Claudia Sheinbaum, the mayor of Mexico City, has gained significant popularity as a live streamer. Sheinbaum has transformed the traditional presidential press conference, a signature event of her predecessor, into a more accessible and engaging format. By broadcasting these events live on social media, Sheinbaum has been able to connect directly with the public, bypassing traditional media outlets. This approach has allowed her to address a wide range of issues, from policy decisions to personal reflections, in a more casual and interactive manner. The popularity of Sheinbaum's live streams has been remarkable, with hundreds of thousands of viewers tuning in to watch her engage with the public. This has helped to build a strong following and has positioned her as a prominent political figure in Mexico. Overall, Claudia Sheinbaum's embrace of live streaming has allowed her to cultivate a direct and personable relationship with the electorate, setting her apart from other political leaders in the country.