Take-Two CEO Strauss Zelnick Insists Projections for the 'Lifetime Value' of Civilization 7 Are 'Very Consistent With Our Initial Expectations for the Title' — Despite 'Slow Start'
Take-Two CEO, Strauss Zelnick, has asserted that the projected "lifetime value" of Civilization 7 is "very consistent with [their] initial expectations for the title," despite the game's "slow start" in terms of player numbers on Steam. Civilization 7, launched in late 2022, has seen fewer players on Steam compared to both its predecessor, Civilization 6, and the 15-year-old Civilization 5. However, Zelnick has maintained that the game's long-term performance is expected to align with the company's initial internal projections. The article suggests that while the initial launch of Civilization 7 has been challenging, Take-Two remains confident in the game's potential to meet their financial targets over the course of its lifetime. The CEO's comments indicate that the company is focused on the game's long-term prospects, rather than solely on its immediate performance.
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