Apple’s China Comeback Fueled by Mac Sales, iPhone Upgrades

Apple Inc. has reported its first sales growth in China in two years, driven by strong demand for its Mac computers and iPhone upgrades. The tech giant's comeback in the Chinese market was fueled by the introduction of new Mac models and the continued appeal of its smartphones among urban consumers. According to the company's latest financial results, Apple's revenue in Greater China, which includes mainland China, Hong Kong, and Taiwan, rose 2% year-over-year in the quarter ended December 31, 2022. This marks a significant turnaround from the previous two-year period, where the company had struggled with sluggish sales in the region. The improved performance in China is seen as a positive sign for Apple, as the country remains a crucial market for the company's growth and profitability. The company's ability to adapt to the changing preferences of Chinese consumers and maintain its brand appeal will be crucial in sustaining its momentum in the region.