Technology8/2/2025TechCrunch

Tim Cook reportedly tells employees Apple ‘must’ win in AI

Tim Cook reportedly tells employees Apple ‘must’ win in AI

Apple CEO Tim Cook has reportedly emphasized the importance of winning in the field of artificial intelligence (AI) during an internal meeting with employees. According to the report, Cook held an hourlong all-hands meeting and stated that Apple "must" and "will" win in AI. The article suggests that Cook's remarks reflect the company's recognition of the growing significance of AI technology and its potential impact on the future of Apple's products and services. Cook's directive to employees highlights the company's commitment to staying at the forefront of this rapidly evolving field. The article does not provide any further details about Apple's specific AI-related plans or strategies. It simply conveys the message that the CEO has conveyed the necessity and determination for Apple to emerge victorious in the AI landscape.

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