Playboy's celebrity-driven relaunch faces credibility test in OnlyFans era, expert says

This material may not be published, broadcast, rewritten, or redistributed. ©2026 FOX News Network, LLC. All rights reserved. Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by Factset. Powered and implemented by FactSet Digital Solutions. Legal Statement. Mutual Fund and ETF data provided by LSEG. "Baywatch" actress Donna D'Errico posed for the cover of Playboy in 1995 and thought it would be "kind of cool" to get to do it again. Playboy is back on the rack, now with a focus on "prestige" and storytelling alongside the nude images synonymous with the magazine. More than 70 years after Hugh Hefner founded the men's magazine brand, newly-appointed editor-in-chief Philip Picardi and David Miller, Playboy’s president of media and brand, were tasked with reviving the publication for an ever-changing audience. A celebrity-focused relaunch to promote the iconic Playboy Playmates and Bunnies began in April with Colombian pop star Karol G on the cover. The sold-out print run lead efforts for a larger print run of its latest issue featuring supermodel Cara Delevingne in only a latex corset. HOLLY MADISON SAYS PLAYBOY MANSION FELT LIKE A 'SAFE HARBOR' AF