Souvenirs From the 2026 Winter Olympics Are Being Resold for Big Bucks Online

The 2026 Winter Olympics in Milano Cortina have generated a thriving online resale market for their official merchandise. Various souvenirs, including pins, mascots, and Swatch watches, are being sold on platforms like eBay and Vinted for significantly higher prices than their original retail value. The demand for these collectible items has created a lucrative opportunity for both authorized and unauthorized sellers. While some resellers may have acquired the goods through legitimate means, others have been accused of purchasing large quantities to resell at inflated prices, potentially depriving fans of the chance to obtain these commemorative items. The Olympic organizing committee has expressed concerns about the resale activity, as it may undermine the intended experience and accessibility for spectators. However, the widespread popularity of these souvenirs has demonstrated the strong interest and enthusiasm surrounding the 2026 Winter Games.