Technology7/22/2025•The Guardian
Smoking avatars and online games: how big tobacco targets young people in the metaverse
The article discusses how tobacco and vape companies are increasingly targeting young people in the metaverse, a virtual online space beyond the reach of regulation. Cigarettes and vapes are being depicted in virtual settings, such as bars and social gatherings, creating a new platform for tobacco promotion. This raises concerns for health campaigners, as these virtual spaces allow tobacco and alcohol companies to market their products to young people without legislative consequences. The article highlights the growing issue of tobacco and vape companies exploiting the metaverse to circumvent regulations and reach vulnerable populations.
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