JetBlue Sued for Allegedly Increasing the Price of Tickets Based on Personal Data

A man in New York has filed a lawsuit alleging that JetBlue uses personal data it collects from customers to set the price of tickets, a practice known as surveillance pricing. The proposed class action comes after a tweet from the airline went viral, suggesting that customers could get a lower price by clearing their browser cache and cookies, as well as booking flights in an incognito window. The lawsuit was brought on Wednesday by Andrew Phillips, identified as a New Yorker who bought a JetBlue ticket in December 2025 for a flight from New York to Florida. The lawsuit, filed in the Eastern District of New York, argues that Phillips provided a lot of personal information to the airline and was “unaware that he was being tracked for the purpose of setting pricing.” The lawsuit includes a screenshot of a tweet sent by JetBlue on April 18, in which an X user complained that they saw a $230 price increase after just one day. The tweet also said that the customer was trying to attend a funeral. “Try clearing your cache and cookies or booking with an incognito window,” the JetBlue account responded. “We’re sorry for your loss.” The tweet from JetBlue has since been deleted. Reached for