'The Meta Brand Is Not Something People Want to Put Anywhere Near Their Face,' Says Snapchat CEO

Lawmakers and advocacy groups aren’t the only people with strong thoughts about Meta’s smart glasses. Apparently, Snap CEO, Evan Spiegel, has some opinions, too. In an interview with YouTuber David Senra, Spiegel had some choice words about Meta’s reputation in the space. Spoiler alert: he’s not a huge fan. “It’s much more harmful for [Essilor]Luxottica than it is for Meta. I think Meta needed to partner with Luxottica because the Meta brand is not something that people want to put anywhere near their face,” Spiegel said. “I think that Meta really needed [the partnership].” Spiegel also forecasted the partnership as potentially ill-fated for EssilorLuxottica, the maker of Ray-Bans, which, of course, teamed up with Meta to make its Ray-Ban Meta AI glasses and the Meta Ray-Ban Display. Evan Spiegel talks Snap Spectales vs. Meta Raybans. Feels a vertically-integrated approach targeting higher end (eg. Tesla with Roadster, Apple with iPhone) is the move for smart glasses. Also, says brand association is risky for Luxxotica: “I think it’s much more harmful for… https://t.co/tOx4LTpX6Q pic.twitter.com/LqOBbVz05T “What’s challenging for Luxottica is that they took like the most iconic, cr