Technology7/22/2025β€’TechCrunch

Threads adds improved content performance metrics for creators

Threads adds improved content performance metrics for creators

Meta's social media platform Threads has introduced new content performance metrics to assist creators in growing their audiences. The updates focus on providing creators with more detailed insights into their posts' reach and engagement. Key features include: - Improved post analytics, allowing creators to track likes, comments, shares, and other engagement metrics. - Audience insights, including demographic data and follower growth trends. - Recommendations for optimizing content based on performance data. These changes aim to empower creators on Threads to better understand their content's performance and make informed decisions to build a stronger following. The platform hopes these updates will help creators thrive and foster a more vibrant creator ecosystem on Threads. The move aligns with Meta's broader strategy of supporting content creators across its suite of social media platforms, recognizing their vital role in driving user engagement and platform growth.

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