TikTok’s latest feature lets college students find and connect with classmates

TikTok has introduced a new feature that enables college students to connect with their classmates. This feature is reminiscent of the early days of Facebook, when the social media platform was primarily used by college students. The new TikTok feature allows students to search for and connect with others attending the same university. This can help students build relationships, find study groups, and engage with their campus community. The feature is currently being tested at a limited number of colleges, with plans to expand it further in the future. TikTok's decision to introduce this feature is seen as a strategic move to attract and retain a younger user base, which is crucial for the platform's long-term growth and success. Overall, the new feature provides college students with a convenient way to connect with their peers and enhance their university experience, while also representing a significant development in TikTok's efforts to expand its reach and engagement among its target audience.