Technology8/7/2025TechCrunch

The backlash against Duolingo going ‘AI-first’ didn’t even matter

The backlash against Duolingo going ‘AI-first’ didn’t even matter

In a surprising turn of events, Duolingo, the popular language learning app, has managed to overcome the backlash it faced over its decision to become an "AI-first" company. Despite the significant criticism from users, the app has reported strong financial results in the latest quarter. The article highlights that Duolingo's decision to embrace artificial intelligence (AI) technology in its language learning platform sparked a significant backlash from its user base. Many users expressed concerns over the potential impact of AI on the quality and personalization of the learning experience. However, the financial numbers tell a different story. Duolingo's latest quarterly results have shown strong performance, suggesting that the backlash did not significantly impact the app's overall success. The company's focus on AI-driven innovations and advancements in its language learning offerings appears to have paid off, with users continuing to engage with the platform. The article suggests that Duolingo's ability to navigate the backlash and maintain its financial success underscores the company's resilience and its commitment to leveraging technology to enhance the language learning experience for its users.

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