From the Caribbean to Lake Como, More Hotels Are Embracing the Off Season

The article highlights a growing trend in the hotel industry where more establishments are embracing the off-season to attract travelers. Traditionally, hotels and resorts experienced a lull during the colder months or rainy seasons, but now they are finding ways to entice guests year-round. One example is Belmond's Hotel Cipriani in Venice, Italy, which offers discounted rates and unique experiences during the winter. Another is Parrot Cay in the Turks and Caicos, which remains open and active even during the hurricane season. The article suggests that this shift is driven by several factors, including travelers' desire for more authentic experiences, the rise of remote work, and hotels' efforts to maintain a consistent revenue stream. By offering special packages, events, and activities, hotels can provide value to guests and keep occupancy high throughout the year. This trend benefits both travelers and the hospitality industry, as it allows for more flexibility and opportunities to explore popular destinations during the off-season.