Disney raising prices on Disney Plus, Hulu, bundles

Disney has announced a price increase for its streaming services, effective October 2023. The price of Disney Plus will rise from $7.99 to $10.99 per month, while Hulu's ad-supported plan will increase from $7.99 to $9.99 per month. The Disney Bundle, which includes Disney Plus, Hulu, and ESPN Plus, will also see a price hike, going from $13.99 to $16.99 per month. The decision comes as Disney faces backlash from subscribers over the recent controversy surrounding Jimmy Kimmel's comments on the show. The price increase is likely a move to offset the financial impact of the cancellations and maintain profitability in the highly competitive streaming market. Despite the price hike, Disney remains confident in the value of its streaming services, which offer a wide range of content from its popular franchises, including Marvel, Star Wars, and Pixar. The company hopes to retain and attract new subscribers with its expanding content library and exclusive offerings.