Musk Relies on AI to Breathe Life Into X’s Ad Business

Elon Musk has relied on artificial intelligence (AI) to revive the advertising business of his social media platform, X (formerly Twitter). In his first public discussion in months about the company's operations, Musk emphasized the role of AI in improving the platform's ad targeting and relevance. He claimed that the AI-powered system has significantly increased the revenue generated from ads, though he did not provide specific financial details. Musk also highlighted the platform's shift towards a more "healthy" content moderation approach, which includes the use of AI to identify and remove harmful content. However, he acknowledged the challenges in balancing free speech and content moderation, a longstanding issue for social media platforms. The article suggests that Musk's reliance on AI represents a strategic shift for the company, as it aims to improve its ad business and content management in the face of ongoing challenges and scrutiny.