Lego Is Getting Mark Hamill on the Phone to Sell You Its Smart Bricks

It’s been a month since Lego launched its new “smart play” system with a wave of Lego Star Wars sets that were, well, met with varying degrees of consternation by Lego Star Wars fans. While the company has yet to, or likely won’t, say for a while if the smart play sets have been well received by a general audience, we’ll leave it to you to judge if the following information says it’s leaning one way or the other. Lego has announced that it is tapping Luke Skywalker himself, actor Mark Hamill, to record a series of messages explaining the benefits of the smart brick and tag system the company first revealed at CES this year. On Wednesday, April 8, from 12 p.m. to 8 p.m. Eastern, fans based in the U.S. can call the number 1-877-80-ASK-MARK to hear the actor explain why, actually, they’re meant to sound like that, or why it’s pretty cool that you can buy smart play sets without a smart brick to actually make them fully functional. Or maybe much nicer things about the sets, probably. Select callers to the hotline will be selected to be pulled into a live video chat with Hamill to talk to him about Star Wars and Lego, if you needed further incentive to phone in. “Technology keeps improv