Days After Disney Canceled One of Its Best Shows, It's Filling Its Streaming Service With TikTok Videos

The TikTok deal is likely a replacement for Disney's scrapped partnership with OpenAI's Sora As streaming services continue to scramble for ways to compete with social media, Disney just announced a new deal with TikTok that will bring user-created content to Disney Plus. As part of the streamer's new “Verts” feature on the mobile app, select Disney-themed TikToks from participating creators will appear on the platform, with “characters and stories from across Disney’s brands including Pixar, Marvel, Star Wars, FX and more.” TikTok will gain access to assets related to Disney films and series, while Disney Plus will have a feed of related TikTok videos. The press release announcing the move describes this as a way to “engage subscribers more deeply in timely fan conversations, building stronger communities, and ultimately, helping them engage with more story formats across Disney Plus.” “The best storytellers are fans first,” said Asad Ayaz, chief marketing and brand officer, The Walt Disney Company. “That has always been true at Disney, and today, fans are celebrating our stories in entirely new ways. This collaboration creates a new bridge between the stories we tell and the crea