New California Law Tells Loud Ads on Streaming Services to Pipe Down
A new law in California has been enacted to regulate the volume of advertisements on streaming platforms. The law, which will come into effect on January 1, 2024, aims to ensure that the volume of advertisements does not exceed the volume of the programming they are accompanying. The legislation will apply to video services such as Hulu, YouTube, and the ad-supported tier of Netflix. The law is designed to provide a more consistent and comfortable viewing experience for consumers, who have often complained about the abrupt volume changes between programming and advertisements. The new law is part of a broader effort to address the growing concern over the intrusive nature of advertisements in the digital age. While the law is specific to California, it may set a precedent for other states to follow suit and implement similar regulations to protect consumers from disruptive advertising practices.
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