From AI to iPhone Innovation: The Challenges Facing Apple's New CEO - CNET

Our gifting experts are obsessively searching for holiday gifts that are unique, thoughtful and suitable for any budget. Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may earn a commission. When John Ternus takes Apple's top spot on Sept. 1, he'll be tasked with tackling some key hurdles. His decades of experience will come in handy. John Ternus will take the helm at Apple on Sept. 1. When incoming CEO John Ternus assumes leadership of Apple later this year, he’ll inherit a series of significant challenges facing the tech giant. But his decades of experience within the company should position him well to navigate those tides. Ternus, whom Tim Cook named as his successor on Monday, currently serves as Apple’s senior vice president of hardware engineering until Sept. 1. Cook will transition to become executive chairman of Apple’s board of directors. Cook has led a fruitful era for Apple, to say the least. He became CEO in 2011 and oversaw the launch of products like the Apple Watch, AirPods and AirTag. Under his leadership, the tech giant leaned heavily into services like Apple TV, App