Technology10/6/2025The Verge

Sam Altman says there are no current plans for ads within ChatGPT Pulse — but he’s not ruling it out

Sam Altman says there are no current plans for ads within ChatGPT Pulse — but he’s not ruling it out

In a recent Q&A session, OpenAI CEO Sam Altman discussed the company's newly launched ChatGPT Pulse feature. Pulse allows ChatGPT to learn about a user's interests and daily activities, and then provide personalized information and recommendations each morning. While Altman described Pulse as his "favorite feature" launched in a long time, he did not rule out the possibility of introducing ads within the feature in the future. However, he emphasized that there are currently no concrete plans to do so. Altman also noted that the compute-heavy nature of Pulse led the team to initially roll it out only to ChatGPT Pro users, rather than making it available to all users. Overall, the article suggests that OpenAI is exploring ways to monetize ChatGPT, but is proceeding cautiously with any potential advertising plans.

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