All Amazon Fresh stores in UK to close

Amazon, the tech giant, has announced plans to close all 19 of its Amazon Fresh grocery stores in the UK. The move comes after the concept of cashier-less stores failed to gain traction with customers. The company plans to convert five of the Fresh stores into Whole Foods Market outlets, a US-based organic grocery chain that Amazon acquired in 2017. The remaining 14 Fresh stores will be shut down entirely. The decision reflects Amazon's shift in focus towards its more established Whole Foods brand, which has a stronger following in the UK market. The closure of the Fresh stores marks the end of an experiment that aimed to provide a convenient, technology-driven shopping experience for customers. The news highlights the challenges faced by Amazon in the highly competitive UK grocery market, where traditional supermarket chains continue to dominate. The company's decision to prioritize Whole Foods suggests a need to reevaluate its strategy and focus on established brands with a proven track record.