Official Borderlands 4 beer is an IPA, surprising absolutely no one

Borderlands 4, the highly anticipated video game, has partnered with Voodoo Ranger IPA to release a special edition beer. The move is not entirely unexpected, as the Borderlands franchise has a history of collaborating with various brands, including alcoholic beverages. The Borderlands 4 special edition IPA is set to be released in conjunction with the game's launch. The beer will feature the iconic Borderlands art style and branding, making it an appealing collector's item for fans of the series. While the partnership may not come as a shock to many, it does highlight the growing trend of video game developers and publishers exploring various marketing and merchandising opportunities to engage with their audiences. The Borderlands 4 IPA is likely to be well-received by fans who enjoy both the game and craft beer. Overall, the news of the Borderlands 4 special edition IPA is a predictable, yet potentially successful, collaboration that reflects the broader marketing strategies employed by the video game industry.