TikTok’s infinite scroll is too addictive, say EU regulators

The European Union (EU) regulators have raised concerns about the potentially addictive design of TikTok, the popular social media platform. In the preliminary findings of an ongoing investigation, the regulators have stated that TikTok's features, such as the "infinite scroll, autoplay, push notifications, and highly personalized recommendation system," may violate the Digital Services Act (DSA). If the concerns are confirmed, TikTok could face significant fines and be required to modify the fundamental design of its service to comply with the law. The European Commission believes that TikTok has not implemented adequate safeguards to prevent these "addictive" features from potentially harming the physical and mental well-being of its users, particularly minors. The investigation is ongoing, and the final decision could have far-reaching implications for the way social media platforms design their user experiences.