Amazon Is Overhauling Its Devices to Take on Apple in the AI Era

Here is a 175-word summary of the news article: Amazon is overhauling its line of devices as it looks to better compete with Apple in the AI-driven technology landscape. The company has brought on Microsoft veteran Panos Panay to lead the device division, with a focus on improving the quality and design of Amazon's gadgets across various price points. Panay aims to bring a more polished, premium feel to Amazon's devices, which have historically been seen as more functional than stylish. This includes enhancing the hardware, software, and overall user experience to better rival Apple's well-crafted products. The overhaul comes as Amazon seeks to position itself as a leader in AI and voice assistant technology, areas dominated by Apple and its Siri platform. By upgrading its devices, Amazon hopes to drive deeper adoption of its Alexa virtual assistant and other AI-powered services. The article suggests Amazon is invested in closing the gap with Apple and delivering a more cohesive, high-quality device ecosystem to consumers.