True’s New CEO Shifting Product Focus for Thai Telco Leader
True Corp. Pcl, Thailand's leading telecom company, has announced a strategic shift under its new CEO. The company plans to move away from its traditional focus on basic phone and WiFi connectivity, and instead, concentrate on higher-margin software services. The decision comes as the new CEO aims to leverage True's extensive mobile subscriber network, which is the largest in Thailand. By diversifying into software services, the company hopes to increase its profitability and adapt to the changing industry landscape. The article highlights the CEO's vision to transform True Corp. from a traditional telecom provider to a more versatile technology company that can capitalize on the growing demand for sophisticated digital services. This shift in product focus is seen as a strategic move to strengthen True's market position and drive future growth.
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