Technology10/9/2025β€’Bloomberg

Netflix Brings Video Games to Its TV Service for First Time

Netflix Brings Video Games to Its TV Service for First Time

Netflix is expanding its offerings by incorporating video games into its TV service, a first for the streaming giant. This move aims to diversify Netflix's content and provide subscribers with additional entertainment options beyond traditional TV shows and movies. The company has started rolling out a handful of mobile games, including Stranger Things-themed titles, which can be accessed by Netflix subscribers at no additional cost. This venture represents Netflix's effort to capitalize on the growing popularity of mobile gaming and attract a wider audience. The integration of video games is seen as a strategic step for Netflix, as it faces increasing competition from other streaming platforms. By diversifying its content, Netflix hopes to enhance user engagement and retention, ultimately driving subscriber growth. While the initial game offerings are limited, Netflix's foray into video games signals the company's ambition to explore new frontiers and adapt to the evolving preferences of its user base.

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