Lyft Will Let Users ‘Favorite’ or Block Drivers in Broader Loyalty Push

Lyft, the ride-sharing company, has announced new features aimed at enhancing customer loyalty. The most notable change is the ability for users to "favorite" or block specific drivers, allowing them to build personalized preferences. This feature is part of a broader push by Lyft to retain both riders and drivers on its platform. In addition to the driver-specific options, Lyft is also introducing a revamped rewards program, offering users more ways to earn points and redeem them for various perks. The company is hoping that these initiatives will foster stronger ties between customers and the platform, ultimately driving increased engagement and loyalty. The move comes as Lyft and its rival, Uber, continue to compete for market share in the ride-sharing industry. By providing users with more customization and incentives, Lyft aims to differentiate itself and maintain its position in the increasingly competitive landscape.