Technology8/1/2025TechCrunch

Reddit plans to unify its search interface as it looks to become a search engine

Reddit plans to unify its search interface as it looks to become a search engine

Reddit, the popular online discussion platform, is planning to unify its search interface in an effort to position itself as a more comprehensive search engine. The company is working on merging its legacy search capabilities with its AI-powered Q&A features, creating a more integrated and user-friendly search experience. The upcoming changes will make the search box more prominent within the Reddit app, making it easier for users to access and utilize the platform's search functionalities. This move aligns with Reddit's broader strategy to expand its role beyond a traditional discussion forum and position itself as a viable alternative to mainstream search engines. The unification of the search interface is expected to enhance the platform's ability to provide relevant and reliable information to its users, drawing on the wealth of user-generated content and the expertise of its vibrant community. As Reddit continues to evolve, these changes are seen as a significant step in its ongoing efforts to enhance the user experience and solidify its position in the digital information landscape.

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