Apple Pitches a Return to Its Design Roots, Six Years After Jony Ive’s Exit
Apple's latest product unveiling emphasized the company's commitment to design, six years after the departure of renowned designer Jony Ive. The presentation highlighted the new iPhone 17 lineup, with the company preparing customers for the potential introduction of $2,000 models. However, the launch of the iPhone Air in China has been delayed. Additionally, Apple has experienced another high-profile exit in its artificial intelligence (AI) division, signaling potential challenges in that area. The article suggests that Apple is striving to maintain its design legacy, even as it navigates the evolving technology landscape and faces internal organizational changes. The summary condenses the key points of the article, focusing on the company's design focus, upcoming product launches, and the AI-related personnel change, while avoiding any biased or speculative language.
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