Technology9/15/2025TechCrunch

Harvard Law to AI: MarqVision lands $48M to combat brand abuse

Harvard Law to AI: MarqVision lands $48M to combat brand abuse

MarqVision, a startup founded by a Harvard Law graduate, has raised $48 million in funding to combat brand abuse using AI technology. The company's platform helps brands detect and address unauthorized use of their intellectual property online, such as counterfeit products or trademark infringement. The startup was founded by James Baek, who previously worked at a top law firm and has experience in intellectual property law. MarqVision's AI-powered tools can quickly identify and track instances of brand abuse across various online platforms, allowing companies to take swift action to protect their intellectual property. The recent funding round was led by Sequoia Capital and Paradigm, with participation from other notable investors. The company plans to use the funds to expand its technology and team, as well as to further develop its platform to support more brands in their efforts to combat the growing problem of online brand abuse. The success of MarqVision highlights the increasing importance of leveraging AI and technology to address the challenges faced by businesses in the digital age.

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