When You Turn It Off It Becomes Art, Samsung Frame 55" 4K TV Just Hit Its Lowest Price Ever

This article features deals sourced directly by Gizmodo and produced independently of the editorial team. We may earn a commission when you buy through links on the site. Most TVs turn into a black rectangle when you’re not watching them. Samsung’s Frame TV turns into an art gallery instead, and Prime Day just dropped the 55-inch 4K QLED version to $697, which is $400 below its $1,097 standard price and the lowest this 2025 model has ever been sold for anywhere. No Prime membership required, and the Slim Fit Wall Mount is included in the box. The Frame LS03F mounts flush to the wall with a single cable running to an external connection hub that handles power and all device connections, which eliminates the cable cluster that makes most wall-mounted TVs look like an afterthought. The matte screen surface has a subtle texture that reproduces art with a print-like finish rather than the glossy reflection that standard TV panels produce, and the customizable bezel frames the display like a gallery frame rather than a consumer electronics product. From across the room, with Art Mode active, the distinction between the Frame and an actual framed print is genuinely difficult to make. Art