Sports10/15/2025•The Guardian
NFL bets big on Saudi Arabia with Tom Brady-led flag football showcase
The NFL is set to stage a high-profile flag football event in Riyadh, Saudi Arabia, in 2026, led by NFL legend Tom Brady. The Fanatics Flag Football Classic is part of the league's efforts to globalize American football ahead of its debut at the Olympics. The move, however, has drawn scrutiny as it involves partnering with Saudi Arabia, a country facing criticism for its human rights record. The event is seen as a bid to boost the sport's popularity worldwide, but it also raises concerns about the league's involvement in alleged sportswashing activities by the Saudi government.
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