Saudi Fund Invests $40 Million in Moritz-Backed Triathlon Series
Saudi Arabia's Public Investment Fund, through its sports arm SURJ, has invested $40 million in the T100 Triathlon Tour, a series backed by Moritz. The investment aims to facilitate the growth and expansion of the triathlon series, particularly in the Middle East region. The T100 Triathlon Tour is an international triathlon event that takes place across multiple locations. The funding from the Saudi Public Investment Fund will support the organizers in their efforts to enhance the series and increase its reach and visibility within the Middle East. This investment is part of Saudi Arabia's broader strategy to diversify its economy and invest in sports and entertainment industries. The partnership with the T100 Triathlon Tour aligns with the country's goals of promoting sports and fitness among its population, as well as attracting international events and talent to the region.
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