Uber Adds Kenya Game Safaris With Eye on $4 Billion Industry

Uber, the ride-hailing giant, has expanded its services in Kenya by introducing Uber Safari, which offers excursions to the Nairobi National Park. This move aims to tap into the country's thriving $4 billion tourism industry. The Nairobi National Park is a unique wildlife reserve, situated within the capital city, providing visitors with the opportunity to experience a safari without traveling long distances. Uber's new offering allows customers to book their transportation and safari experiences through the company's app, making the process more convenient and accessible. This expansion reflects Uber's strategy to diversify its services and capitalize on the growing demand for tourism activities in Kenya. By providing a seamless booking platform for safaris, Uber aims to attract both local and international visitors, contributing to the overall growth of the country's tourism sector. The launch of Uber Safari is seen as a strategic move by the company to strengthen its presence in the Kenyan market and explore new revenue streams beyond its core ride-hailing business.