AI Car to AI Glasses: Chatting with Qualcomm CMO Don McGuire at Snapdragon Summit 2025 video

In this CNET interview, Katie Collins spoke with Qualcomm's Chief Marketing Officer, Don McGuire, about the company's latest advancements in ambient AI and the future of automotive technology. The discussion took place at the Snapdragon Summit 2025, where McGuire showcased a 2025 Mercedes GLC equipped with Qualcomm's latest innovations. The interview highlighted Qualcomm's focus on integrating AI seamlessly into various aspects of daily life, from autonomous vehicles to smart glasses. McGuire emphasized the importance of developing AI systems that can understand and respond to user needs intuitively, creating a more natural and efficient interaction. The article touched on the advancements made in automotive technology, including the integration of Qualcomm's AI-powered systems into the 2025 Mercedes GLC. These systems aim to enhance the driving experience, offering features such as advanced driver assistance, intelligent infotainment, and predictive maintenance. Overall, the interview provided a glimpse into Qualcomm's vision for the future, where ambient AI technology is seamlessly woven into our daily lives, revolutionizing the way we interact with our surroundings and devices.