Sports10/18/2025The Guardian

Benjamin Sesko is latest player damned by a pitiless conveyor belt of takes and memes | Jonathan Liew

Benjamin Sesko is latest player damned by a pitiless conveyor belt of takes and memes | Jonathan Liew

The article discusses the phenomenon of social media's tendency to create and perpetuate narratives around young football players, without considering the context and nuances of their performances. It uses the examples of Benjamin Sesko, a Manchester United striker, and Rasmus Højlund, a Napoli striker, to illustrate how social media users, including those from major media brands, often present selective statistics and images to fuel a "pitiless conveyor belt of takes and memes," ignoring important factors such as the quality of the opposing teams, the level of competition, and the player's overall contribution to their respective teams. The article criticizes this approach, arguing that it leads to a lack of nuance and a distorted understanding of the players' development and potential.

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