Automattic CEO calls Tumblr his ‘biggest failure’ so far
Automattic CEO Matt Mullenweg has acknowledged Tumblr as his "biggest failure" so far. Mullenweg spoke about the challenges of maintaining the platform's half-billion blogs, which remains unprofitable for the company. Despite the setbacks, Mullenweg has not abandoned plans to migrate Tumblr to the WordPress infrastructure, though these plans are currently on hold. The CEO's remarks highlight the difficulties in managing and reviving a large-scale social media platform, even for an experienced leader like Mullenweg. The future of Tumblr remains uncertain, but Mullenweg's commitment to finding a solution suggests he believes the platform still has the potential to thrive under Automattic's ownership.
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