Pabst offers reward after beer heist from California warehouse: ‘PS, this is real’

Company is offering cash reward for 40,000lb stolen cargo, and turns theft into lighthearted social media promotion Pabst is offering a reward after tens of thousands of cans of its Blue Ribbon beer were stolen from the company’s southern California warehouse two weeks ago – if it is all safely returned. In Instagram posts, Pabst put the weight of the stolen cargo at 40,000lb (18,000kg) and started a countdown seeking its return. “To the thief: we don’t fault you for wanting to brag to your friends how much PBR you have, we just wish you obtained it the honorable way,” the company wrote. “Pabst is officially starting the clock now - you have exactly 18 days and 44 minutes to return our truckload of beer, no questions asked. Leading up to that time, we will be offering a reward to anyone who can help us solve this mystery.” It added: “P.s. this is real and we are deadly serious.” In the comments, KitKat US chimed in: “I know a thing or two about these kinds of things.” In March, a truck carrying about 12 tons of KitKat’s new Formula 1 range chocolate bars was pilfered from a truck in Italy. Paul Myers, the senior director of integrated marketing operations fo