X is shutting down Communities because of low usage and lots of spam | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Launched in 2021, when the company was still known as Twitter, Communities were meant to provide the social network’s users with a place to connect with each other around shared interests. Now, X is shutting down the feature for good, saying it was overrun with spam and a headache to manage. Plus, noted X’s head of product Nikita Bier, hardly anyone was using them. “Communities had a great vision, but they were used by less than 0.4% of users—yet contributed to 80% of spam reports, financial scams, and malware on X,” Bier wrote on X, explaining the company’s thinking behind the removal of the high-profile feature. “Of the handful of Communities that succeeded, most were user-acquisition channels for Kick or compensated clipper communities.” We're going to be investing heavily in XChat.Communities had a great vision, but they were used by less than 0.4% of users—yet contributed to 80% of spam reports, financial scams, and malware on X. It occupied half the team's time some weeks, w