Technology10/13/2025•The Guardian
Equity threatens mass direct action over use of actors’ images in AI content
Equity, a performing arts union, has threatened mass direct action in response to tech and entertainment companies' unauthorized use of its members' likenesses, images, and voices in AI content. The union stated that a growing number of its members have made complaints about the infringement of their copyright and the misuse of their personal data in AI material. The article suggests that this issue has become a significant concern for the union, and it is taking steps to address the matter and protect the rights of its members.
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