DOJ aims to break up Google’s ad business as antitrust case resumes

The U.S. Department of Justice (DOJ) has resumed its antitrust case against Google, with the aim of breaking up the tech giant's lucrative advertising business. The case, which has been ongoing since 2020, alleges that Google has abused its dominant position in the digital advertising market, harming competition and consumers. During the remedy phase, the DOJ will present its proposed solutions to address Google's anticompetitive practices. This could include forcing the company to divest parts of its advertising business, which generates the majority of its revenue. The case is a significant step in the broader effort to rein in the power of tech giants and promote a more competitive digital landscape. The outcome of the case could have far-reaching implications for the industry and set a precedent for future antitrust actions against other tech companies. The DOJ's case against Google is part of a broader crackdown on the dominance of tech giants, with several other ongoing investigations and lawsuits targeting their practices.