Technology10/2/2025Ars Technica

Meta won’t allow users to opt out of targeted ads based on AI chats

Meta won’t allow users to opt out of targeted ads based on AI chats

Meta, the parent company of Facebook, has announced that it will not allow US users to opt out of targeted advertisements based on their interactions with the company's AI-powered chatbots. This decision contrasts with the policies in the European Union, where users will have more control over the content they see in their feeds. The move by Meta suggests that the company is prioritizing its advertising revenue over user privacy and control. While EU users will be able to choose whether they want their conversations with AI chatbots to be used for ad targeting, US users will not have that option. This decision has raised concerns among privacy advocates, who argue that users should have the right to control how their personal information is used for commercial purposes. However, Meta has defended its stance, stating that targeted ads are essential for the company's business model and the continued development of its AI technologies.

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