Uber’s Drive to Become the Kleenex of Robotaxis

Uber's ambition to become the dominant player in the robotaxi market is highlighted in this article. The company's strategy is to make its app the go-to platform for accessing autonomous vehicles, regardless of who manufactures the technology. Uber aims to replicate the success of Kleenex, where the brand name has become synonymous with the product category. By positioning its app as the preferred choice for ordering self-driving cars, Uber hopes to establish a strong market presence and secure a significant share of the emerging robotaxi industry. The article suggests that Uber's focus has shifted from developing its own autonomous driving technology to partnering with various manufacturers and integrating their vehicles into the Uber platform. This approach allows the company to leverage existing technologies while maintaining control over the customer experience and revenue streams. The article highlights Uber's ambition to become the "Kleenex of robotaxis," underscoring the company's strategic shift and its efforts to dominate the rapidly evolving autonomous transportation market.