Technology8/13/2025β€’Bloomberg

Apple Plots Expansion Into AI Robots, Home Security and Smart Displays

Apple Plots Expansion Into AI Robots, Home Security and Smart Displays

Apple Inc. is reportedly planning to expand its product lineup beyond its current offerings, with a focus on artificial intelligence (AI) and connected home devices. The company is said to be developing robots, a more advanced version of its virtual assistant Siri, a smart speaker with a display, and home security cameras. The tech giant is aiming to regain its footing in the AI market, where it has lagged behind competitors like Amazon and Google. The lifelike Siri and the smart speaker with a display are expected to challenge existing products in the market. Apple's move into home security cameras suggests an effort to diversify its product portfolio and capitalize on the growing demand for smart home technologies. The company's expansion into these new product categories is seen as a strategic move to maintain its market dominance and stay competitive in the rapidly evolving tech landscape.

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