Pinterest bets on creators with Amazon Storefront integration | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Pinterest is expanding its partnership with Amazon. The social pinboard site said on Wednesday that it will now serve as a home for creators’ Amazon Storefronts. These online stores allow creators to generate income from affiliate links that direct their fans to products that they often feature in their videos and social media content. The move gives Pinterest another way to appeal to creators who have largely built their shopping and affiliate businesses on larger platforms like Instagram, TikTok, YouTube, and Facebook. Pinterest says more than half its users visit it to shop, and that it sees more than 80 billion searches per month. The deal comes as Pinterest works to regain its position as a shopping destination, and responds to user complaints about the growing volume of AI-generated content on the platform. Pinterest said creators will now be able to use a new tool to connect their Amazon Storefront directly to their Pinterest account. After setup, their affiliate link will