Amazon eyes ads and upcharges for Alexa Plus
Amazon is exploring ways to monetize its new Alexa Plus voice assistant, including the introduction of advertisements and potential upcharges. During a conference call, Amazon CEO Andy Jassy stated that as people engage in more multi-turn conversations with Alexa Plus, there will be opportunities to use advertising to help with discovery and generate revenue. This suggests that Amazon plans to leverage the increased user engagement with Alexa Plus to serve more advertisements. Additionally, Jassy hinted that Alexa Plus, which is currently free for Prime members, may not remain that way in the future, indicating the possibility of upcharges or a premium tier for the service.
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