Technology7/22/2025β€’TechCrunch

Amazon acquires Bee, the AI wearable that records everything you say

Amazon acquires Bee, the AI wearable that records everything you say

Amazon has acquired Bee, an AI wearables startup that produces a bracelet and an Apple Watch app designed to record and store users' daily activities and conversations. The acquisition aims to bolster Amazon's artificial intelligence and voice assistant capabilities, potentially integrating Bee's technology into future Amazon products or services. Bee's wearable devices continuously record audio and video, which can then be accessed and processed by the company's AI assistant. This technology raises privacy concerns, as it enables constant surveillance of users' lives. The financial details of the acquisition have not been disclosed, but the move aligns with Amazon's broader strategy of expanding its presence in the AI and smart device markets. This acquisition underscores the growing trend of technology companies acquiring innovative startups to enhance their own products and services, often with implications for user privacy and data rights. As the integration of Bee's technology into Amazon's ecosystem unfolds, it will be crucial to address the ethical considerations surrounding continuous personal data collection and usage.

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