At the top of the market, EV hypercars are a disappearing breed

The article discusses the declining popularity of seven-figure electric vehicle (EV) hypercars in the current market. According to the article, these high-end EVs are facing challenges in making an emotional connection with buyers, which is crucial for their success. The article highlights that the EV hypercar segment, which includes models like the Rimac Nevera and the Pininfarina Battista, is a disappearing breed. These vehicles, priced at over $1 million, are struggling to find a significant customer base, as buyers are increasingly drawn to more practical and affordable EV options. The article suggests that the lack of emotional appeal and the absence of a racing pedigree, which is often associated with traditional high-performance cars, may be contributing factors to the waning interest in EV hypercars. Additionally, the article mentions that the rapid development of the EV market, with more mainstream models offering impressive performance, has created competition that the EV hypercars are finding difficult to overcome.